Search Engine Optimization or SEO is the best online marketing technique to generate website traffic and leads in the long term. It has evolved over the years and requires extensive efforts and creativity from marketers. Old techniques are no longer useful in delivering stable ranking of sites.
Today, search engine algorithms powered by Artificial Intelligence refine the search results based on users' search history and personal preferences. Thus, for the same keywords, different users may get different results on Search Engine Result Pages (or SERP). A visionary marketing style is required to counter the evolving algorithms and fierce competition.
We at UdeePi, have mastered the art of getting high search engine rankings in the era of artificial intelligence and stiff competition. Our innovative SEO techniques blended with a creative content strategy has helped us deliver stable search engine rankings for highly competitive keywords.
Our SEO strategy, as well as its implementation, are designed to add value to your customers. We don't offer a packaged, one-size-fits-all solution to all the businesses. We understand that every business is unique, and therefore, each of them requires a unique SEO strategy.
Moreover, our SEO strategy will be in perfect sync with your overall business philosophy and marketing strategy. Seamless integration of SEO activities with overall marketing strategy helps in integrated marketing communication and sets your business apart from the crowd.
A sound strategy is the cornerstone of any successful SEO campaign. It involves keyword research, competition mapping, content planning, backlink strategy, and promotional outreach campaigns among other things. The campaign goals are divided into small milestones, and a roadmap is prepared to achieve targets related to every milestone.
Since enhancing users' experience is at the core of Google's philosophy, our SEO strategy is focused on helping your customers accomplish their goals. Thus, creating a synergy between your users, your business and Google's core philosophy.
"Wars are not won by fighting battles; Wars are won by choosing battles." - George S. Patton
This quote is 100% applicable in SEO; "High ranking in search engine is not achieved by fighting competition; it is done by choosing the right keywords." Despite a significant change in search engine algorithms, keyword selection still plays a crucial role in the overall SEO success. Generic keywords such as "buy shoes online," "real estate nyc," etc. are highly competitive and SERP results for these keywords are dominated by giant firms or online marketplaces. Also, the generic keywords may not deliver the desired returns on investment for your business.
We have invested heavily into keywords research and built functional capability in Keywords research and selection. Our keyword research specialists use the latest technology and vast experience to devise a keyword plan which delivers maximum ROI for your business. It not only results in more traffic and leads but also helps in better conversion and higher ticket size for the deals that you get from SEO efforts.
We conduct a comprehensive SEO audit of your website and identify the key issues that need attention. In addition to the title, meta, image, URL and content optimization, we also assist you in fixing technical errors that deteriorate user experience or give negative signals to Google's or Bing's search algorithm. Page loading time, responsive design, easy navigation and internal link structure significantly influence the search engine ranking of your site.
We pay considerable attention to every on-page parameter which can substantially improve the ranking of your site on search engines.
An extensive analysis and reporting of the results are as important as the campaign itself. We analyze the effectiveness of the campaign and share the performance report with our clients in an easy-to-understand format. Based on the analysis, we brainstorm, consult and refine our strategies to enhance the performance and generate more leads for your business.